THE New Year’s day plunge at White Wells on Ilkley Moor takes place on Monday, January 1, 2024 between 10am and 5pm.

The traditional New Year’s Day challenge sees hardy souls dive into the cold water plunge bath at White Wells spa cottage on Ilkley Moor.

Since 1995, people have queued up to take a refreshing New Year’s Day dip in the 8ft by 6ft stone bath, with only the Covid pandemic forcing the cancellation of the event in 2021 and 2022.

Mark Hunnebell and Joanne Everall, who run White Wells, said: "Although there is no charge for plunging, we do request participants support the cafe and buy a hot drink to warm up again (they usually need it!) - or a certificate to commemorate the occasion."

Ilkley Gazette: The queue at White Wells last yearThe queue at White Wells last year (Image: submitted)

Last year a queue began to form before 9.30am ready for the opening at 10am. It was a great atmosphere, with a total of 285 people taking the plunge throughout the day, almost equalling the 300 people who took part in the popular and well-established tradition in 2020.