Digital marketing specialists Black Lab have been appointed to provide a suite of services for Richmond Motor Group (RMG) designed to help increase inbound sales enquiries to the business and solidify their position as a leading name in automotive sales.

Otley-based Black Lab will provide SEO support, paid social media expertise and PPC (pay per click) services, which will help to increase RMG’s digital visibility and authority, during the customer acquisition process.

Following an initial detailed audit of RMG’s digital footprint, Black Lab developed a strategy designed to maximise impact and drive clear results for RMG’s 16 dealerships, located in the south of England, from Surrey to Southampton.

James Starkey, Founder and Director at Black Lab said: “Our business has a strong track record in the automotive sales sector, and we’re very pleased to have been appointed to assist RMG with the next phase of their growth. This relationship signals another success for our business in supporting the automotive industry with digital marketing solutions that deliver results in this fiercely competitive sector. Our team have already been working closely with the RMG to continue the digital transformation of their business.”

Alistair Lankester, Head of Marketing and Communications at Richmond Motor Group said: “We’ve been very impressed with Black Lab’s approach and are pleased to be working with a team of specialists but also people that understand our sector. Black Lab have slotted into our team well and our regular meetings are helping us create change and move our digital presence forward to ensure we continue to give our customers the best experience online as they’ve come to expect in our showrooms.”

RMG is headquartered in Hampshire and has become well-known and trusted over almost three decades of operation, with showrooms in Southampton, Guilford, Portsmouth and a host of other towns and cities in the area. The business is a dealer group across Hyundai, MG, Suzuki, Genesis and Skoda vehicles.

Black Lab’s work will be designed to improve business efficiency, especially during the lead-generation phase of the sales process. Using a range of tactics in a highly coordinated way, Black Lab will aim to help RMG become the digital destination for car sales in the areas they operate.