THIS summer, Ilkley BID invites you to experience the wonders of the wild as it launches an exciting and immersive African safari-themed trail.

Presented by Ilkley BID in collaboration with the LoyalFree app, the interactive Summer Safari trail will run from August 11 to 28.

Look out for the safari trail posters around town featuring educational questions about African wildlife. They will be displayed in 12 Ilkley shop and business windows and as participants journey along the trail, they can scan the QR codes on each poster to unveil the answers and deepen their knowledge of Africa’s magnificent creatures.

Intrepid explorers who scan a QR code, revealing an answer will automatically be entered into a prize draw, with an opportunity to win a £25 Ilkley Gift Card. 1 Scan = 1 entry so the more locations visited the more chances you have to win.

As you follow the trail, keep an eye out for hidden anagram letters. Gather all the letters, unscramble them to reveal a secret word, and submit your answer through the LoyalFree app for an additional chance to win an extraordinary prize.

Lisa Drake, Ilkley BID Project Coordinator said: “We are thrilled to bring this extraordinary adventure to Ilkley town centre. Whether you’re a local resident or a visitor to the area, we invite you to revel in this educational safari experience.”