ILKLEY and Cleckheaton-based menswear retailer Joshua Adams has reached the finals in the London-based Drapers awards.

Following two years of on-off lockdowns, the industry has suffered hugely, assuming an attitude of ‘innovate or die’ and that is exactly what Joshua Adams have achieved. They have supported the local community and built a stronger business under the toughest of circumstances, so much so that they have had the confidence to launch a new store in The Grove, Ilkley, in March this year.

In January Joshua Adams released its own ‘Joshua Adams’ label, based on understanding the target customer and a successful mutually beneficial business collaboration with Skopes menswear.

The store prides itself on catering for everyone, understanding that menswear is never a one-size fits all, customers encompass all ages, shapes and sizes and the clothes they buy should reflect this alongside their personality.

The awards are open to all independent fashion retailers across the UK and Ireland, and Joshua Adams is thrilled to have achieved finalist status, at such a difficult economic time, with their first entry.

The team will be attending the event at the JW Marriott Grosvenor House London on September 22 and is looking forward to meeting with other independent retailers from the UK and Ireland at an inspiring event.