AN Ilkley-based cycle wear brand that specialises in inclusive sizing has launched a ‘Powered By Pie’ cycling jersey.

Following the acceleration of cycling throughout lockdown Fat Lad At The Back has seen a huge number of people joining their community and purchasing their gear. Many of them being novices without the stereotypical cyclist physique struggle to find comfortable gear that fits them properly.

Co-founder Lynn Bye said: “Cycling doesn’t have to be so serious! We’ve cultivated a community that support and encourage each other no matter what level of ability, background, shape or size. Everything has been so serious for the last year, it’s about time we injected a little fun into something that’s really healthy for us. Because lets be honest, it’s all about balance.”

Richard Bye, co-founder and original fat lad, added:“If Covid-19 has taught us anything, it’s to appreciate the joys in life as much as we can and for us that’s having a good old Yorkshire giggle and a pie!”