A WHITCHURCH supermarket is helping to support those in need this Christmas by supporting the town's local foodbank.

Customers and staff at Sainsbury's are supporting Whitchurch Foodbank in the run up to Christmas, as part of the retailer's national 'Help Brighten a Million Christmases' initiative.

Between December 1 and 14, customers can donate high priority food items, money and Nectar points or round up their bill in store and online.

It is hoped that by matching customer donations, the initiative could help feed up to 32 million people nationwide.

Every £1 donated by customers and matched by Sainsbury's could feed eight people a hot meal this festive season and every single donation made will be matched by the supermarket penny for penny up to the value of £4 million – with the aim of raising a total of over £8million across its stores.

Store Manager, Mark Jones said he was excited to be helping out with a local good cause.

"We're really excited to be helping a local cause so close to our hearts," said Mark. "It's a great way for our colleagues to come together and support the community in the run up to Christmas.

"In a year that has been so hard for many, we are committed to doing everything we can to help feed the nation and brighten a million Christmases."

Meanwhile Alan Scutt, chairman of Whitchurch Foodbank, added: "this amazing support from Sainsbury's is a real boost and encouragement for the local foodbank.

"Not only will the donated food help us at this very busy time, but the financial support Sainsbury's are providing is a massive bonus.

"Anyone considering making a financial donation to the Foodbank before December 14, should do so through Sainsbury's as the store is matching the value of donations.

"The regular support Whitchurch Foodbank receives from Sainsbury's customers and colleagues is tremendous – more than 15 tonnes of food has been donated in the past six years.

"All volunteers associated with Whitchurch Foodbank would like to express their sincere thanks to all who support their work."