A YEADON-based online marketing company is to join forces with Microsoft to stage a free digital marketing workshop for Yorkshire businesses.

The event will be hosted by Infoserve and Microsoft in Leeds city centre on Friday January 24. It will take place from 10am until 1pm at Duke Studios, 3 Sheaf Street, Leeds, LS10 1HD. Places can be booked at www.infoserve.com/event/ or by by emailing marketing@infoserve.com. The workshop will include a free lunch and refreshments.

The workshop will demonstrate how to set up a successful pay per click advertising campaign on Google and Bing. Participants will be shown how to set up and manage a campaign while making the most of their budget. They will also be shown how to avoid common mistakes.

Infoserve is also offering a free online marketing consultation for businesses which are unable to attend the workshop.

Consultations are available face-to-face at the company’s Yeadon office by appointment, or over the phone and can be booked on 0800 089 0879.

The company, which was established in 1999, has its headquarters at South Side Aviation at Leeds Bradford Airport and sales operations in Leeds and Darlington.