FASHION and lifestyle brand hush have opened a pop-up store in Ilkley. The store will recreate the online brand’s laidback aesthetic and allow customers to purchase from the collection in a welcoming environment.

The pop-up store, at 4 Grove Promenade, opened on June 26 and will remain until January 2020.

This is the latest of regional pop-ups that hush have been operating across the country, including in Scotland, Leeds and London.

Mandy Watkins, founder and creative director of hush said: “We’re really excited to be launching the pop-up in Ilkley. It’s a beautiful market town and we have a lot of fans of the brand in Yorkshire. We look forward to meeting them in person over the coming months, giving them the opportunity to try – and hopefully buy – our beautiful summer range, as well as introducing some new customers to the world of hush.”

Opening hours: weekdays 10am to 9pm; Saturday 9am to 9pm and Sunday 11am to 5pm.