A GUISELEY company brought in the experts when it launched it's very own Bring Your Grandparents to Work Day.

With many of their customers aged 70 plus, Companion Stairlifts felt grandparents of staff would be able to offer valuable advice.

Managing director Clare Brophy said: "As a company that cares about our customers and what they think of the way we do business, we thought it would be helpful to get the views of some older people on our marketing and communications activities.

"Once we introduced the idea of a Bring Your Grandparents to Work Day our team really got behind it, inviting their relatives to spend some time with us. We had five grandparents join us for an afternoon, listening in to calls and then giving us their thoughts about our brochures and website. It was a fabulous day and lovely to meet our team’s extended family. Everyone thoroughly enjoyed it."

The company arranged for the grandparents to listen to calls dealing with enquiries about stairlifts and accessible bathroom adaptations as well as those to the customer service team.

Jean Birch from Yeadon, whose granddaughter Harriet Cooper works in the easy bathing sales team, said she was very impressed with the way the callers she listened to were treated by Tim Wilkinson in the stairlift sales team.

"The information was spot on. Tim seemed to know exactly what information to offer and really delighted one of the callers when he volunteered to make them an appointment for the next day," she said.

Clare added: "We’re very grateful to all our grandparents for taking the time to give us their opinions and some good ideas which we’ll be looking at in more depth. It was lovely watching them with the team, and we’re all absolutely thrilled that they gave us such positive feedback."