Booths supermarket is celebrating its best ever Christmas with a six per cent rise in sales.

Store manager of Ilkley’s Booths Atholl Robertson said: “It’s been a great Christmas for the Ilkley store – sales surpassed all records. People seem to be more optimistic about the future and wanted to enjoy their Christmas.”

The family-run company recorded its best ever sales on December 23 in its 166 year history.

Chairman Edwin Booth said: “We launched our Christmas marketing campaign early this year with the delivery of our Christmas Book, which inspired customers to plan ahead and order early.”

Mr Booth added: “We have a canny Northern consumer base, they keep us on our toes in terms of service, price and quality.”