AN ENTREPRENEUR from Otley will enter the Dragons' Den this weekend.
Millions of viewers will see Sarah Agar-Brennan pitch her family-run Love Bomb Cushions business to the show's panel of investors on Sunday, September 10.
Sarah stumbled across 'emoji pillows' while exploring ideas for her teenage daughter's birthday - but had trouble getting them delivered from China.
When the ones she ordered did arrive they proved an immediate hit but Sarah was unhappy with their quality, and decided she could do better.
She found a factory that could provide improved finishing and textile standards, increased the size of the pillows to a 'more to cuddle' 36cm and founded Love Bomb Cushions.
That was 18 months ago and now, with husband Carl acting as sales and operations director, the Leeds-based firm is the only one to hold the official emoji licence for the products.
Sarah will recount her story when she pitches to the 'dragons' - Peter Jones, Deborah Meaden, Touker Suleyman, Jenny Campbell and Tej Lalvani - at 9pm on BBC2.
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