Otley PR firm secures World Cup travel deal

Ilkley Gazette: The Hatch Communications team The Hatch Communications team

A public relations firm from Otley will be helping to promote travel arrangements for football fans to next year’s FIFA World Cup.

Hatch Communications has been appointed by Thomson Sport, the official England fans tour operator, to raise awareness of its official packages to the 2014 tournament in Brazil.

Hatch, which specialises in sport and is celebrating its fifth birthday, will work with the company to maximise publicity around the World Cup draw, which takes place on Friday, December 6.

Thomson Sport’s managing director Tom Forshaw said: “We’re delighted to be working with Hatch Communications on this project. Their experience in sport and travel will enable us to reach fans who want to follow England to Brazil for this once in lifetime opportunity.”

Hatch Communications managing director, Jason Madeley, added: “This is an exciting appointment for the agency, not only to be working with Thomson Sport but on this unique opportunity to help England fans witness a World Cup live in Brazil.”

“With our long-running experience in sports travel, we will work together to drive a successful awareness campaign and ultimately increase sales.”

The business’s Otley base is at Wharfebank Business Centre and it also has an office in Farringdon, London.

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