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Bolton Abbey tourism forum to help drive up trade in the Dales
A Yorkshire Dales tourism forum at Bolton Abbey will next month help businesses share working practices and develop new ways of increasing trade.
The Yorkshire Dales National Park Authority and the Nidderdale Area of Outstanding Natural Beauty – through the Dales Tourism partnership – are holding their first tourism forum to help businesses share working practices and develop new ways of driving up trade.
The forum, on November 19 at the Devonshire Arms Country House Hotel and Spa at Bolton Abbey, will include presentations by a number of speakers who, between them, have a wealth of experience in tourism.
Authority sustainable tourism officer Kathryn Storey said: “This forum aims to build on the work of the Dales Tourism partnership and the Dales Tourism Business Network and we hope it will be a great success.
“It will enable us to continue to help local businesses to identify and develop opportunities, including understanding the value of using local distinctiveness in marketing the Dales.
“To that end, the forum will see the launch of the Distinctly Dales Toolkit, which contains material to help businesses market their products using the special qualities of the National Park and the Nidderdale AONB.
“It was developed by Susan Briggs, of the Tourism Network, who was contracted to run a series of workshops with local businesses and find out what they wanted.
“The information gathered during this process was then developed into the toolkit.
“Businesses will also learn how to promote themselves via the GreenTraveller.com travel guides.
“We will be outlining how what we are doing locally fits with regional and national campaigns run by Welcome to Yorkshire and Visit England.”
Speakers on the day will include representatives from Visit England and Welcome to Yorkshire, National Geographic Green Magazine travel editor Richard Hammond and local business people Chris Wildman of Paganum and Townend Farm Shop and Susan Briggs from the Tourism Network.
Places are limited and must be booked. Visit dales-tourism-13.eventbrite.co.uk or contact Kathryn Storey on (01756) 751650 or by e-mail at firstname.lastname@example.org for more information.
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